Dedicated to the logo/branding created for SCADstyle. An event that has hosted a variety of guests including Calvin Klein, Fern Mallis, and other industry leaders.

Working this concept and design with the goal of moving away from the fashion only assumption conveyed by the title. I used this material to aid me with an array of vibrant colors and textures that were used on a multitude of platforms. While also creating the layering metaphor, for the knowledge conveyed throughout this weeklong event.

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